Skip to main content

CONTENT MARKETING STRATEGY IN 5 STEPS!



Did You Know? Anything that adds value to readers' life is ”CONTENT” and your major concern as a Content Writer should be to own quality time in your customer's inbox.

NB: People want to learn before spending their money (before they buy), so be educated instead of pitched.

Carefully follow me as I walk you through a few strategies for content marketing. Let's go...

WRITE DOWN YOUR GOALS: A very important question, what are your reasons for doing content marketing? Is it to enhance customers' experience? Or you want to build relationships? Or get leads?  

Whatever your content marketing goals are, ensure they are checkable especially for the long term and they are connecting to your company's goals, mission, and vision. Stick to two-four business goals maximum and document them to enhance a focused and clear strategy.

BE DIFFERENT: There are massive amounts of content, and more are been published on a daily basis. So what will you create in your content marketing program to set your company apart from the red ocean market?

Let me make it easier here, your content must be useful, it must motivate and inspire your readers, and above all, it must be educating and entertaining. If you can put all of these in one-box then you will have a completely unique brand message, which will, in turn, distinguish your company.

STUDY YOUR AUDIENCE: Most marketers make the mistake of not defining their audience before they own it.

Ensure to interview your customers to find out more about their demographics, habits, and preferences. You must come to this realization that ”You are not your audience. So you must focus on their needs, motivations and not yours.”

EVALUATE YOUR CONTENT PERFORMANCE: This act will help you to understand what type of content is connecting with your audience, as well as determine what pieces to generate next. This idea brings about your audience giving you a clear signal on what attracts their interest the most, making it easier for you to come up with new and intriguing content.

CHECK OUT THESE FOUR CATEGORIES OF CONTENT METRICS:

  • User Behavior:Unique visitors, pages per session, bounce rate.

  • Engagement:Likes, comments, shares, mentions.

  • SEO Results: Organic traffic, dwell time, backlinks

  • Company Revenue:Number of leads, existing leads affected, conversion rate.

CREATE A CONTENT CALENDAR: Aside from your content strategy, you'll need to know when to publish your content on the platforms you want to use.

Know this today that, ”Lack of planning is a key Content Marketing Mistake, ” so it's paramount you use a ”Content Calendar” to get all content scheduled. E.g; you can use Google Calendar and simply key in the due dates for each piece of content. That works well and very easy to use.

I trust these tips to help you get started on leveling up your content efforts.

Let me know in the comments your thoughts, and if you have any other strategy.
Labels:

Comments

Post a Comment

Popular posts from this blog

BIRTHDAY BLISS - CHEERS TO ANOTHER TRIP AROUND THE SUN!

  As she blows out the candles, Tracey reflects on the journey that has brought her this far—a journey marked by independence, determination, and unwavering resilience. Today, as she celebrates another trip around the sun, she also celebrates the milestones and achievements that define her as an avant-garde radical woman. Git-Goes: Tracey was born with an unrestrained zeal spirit and an inextinguishable thirst for knowledge. From a young age, she demonstrated independence and a drive to sculpt her path in life. Despite facing challenges and obstacles along the way, she never lost sight of her dreams and aspirations. Education and Career: Furnished with determination and an ardent desire for knowledge, Tracey pursued higher education and excelled in her chosen field. With each milestone achieved and each goal she has surpassed, she has proven that hard work, perseverance, and a relentless pursuit of excellence are the keys to success. Breaking Barricades: In a world where gen...
11 comments
Read more

TRANSFORMING BUSINESS OPERATIONS - IT OUTSOURCING SERVICES!

Hello, my favourite people, I hope you all are doing great. So, today's edition is geared towards the importance of ''IT OUTSOURCING SERVICES & it's BENEFITS''. We have a lot to learn in this edition, follow me as I walk you through them. Let's go🏃🏃🏃 The first question should be what IT Outsourcing is, IT outsourcing involves contracting third-party service providers to handle various information technology functions. These functions can range from software development and network management to cybersecurity, data storage, and technical support. It can be done onshore (within the same country), nearshore (to neighbouring countries), or offshore (to distant countries with cost savings). Let's look at the Different Types of IT Outsourcing Services. Data Management : This focuses on capturing, validating, storing, and protecting, backup, recovering, and analysing data thereby helping businesses manage and utilize their data effectively. Managed Servi...
19 comments
Read more

WHAT WOMEN REALLY WANT IN MEN!

It sometimes can be difficult to decipher what a woman really wants in a man.  Funny enough, a woman really doesn't want much from a man. Sounds somehow right? But no matter what there are some must-have characteristics women look out for in a man they wish to spend the rest of their lives with. So on this note, I welcome you to today's edition bagged with seven(7) indispensable things women really want in men. Come along as I open your eyes to them... BROS, CAN YOU BE TRUSTED? When you tell a lie, you need more lies to back up every of your point. Did You know?  When a man is honest and trustworthy, he automatically becomes more alluring and attractive to a woman. Being honest and open are the pillars to building trust in any relationships. A man who's reliable, truthful, genuine, and speaks from the heart without hurting the feelings of a woman, trust me, ”we the ladies association don follow am sharply”(on a lighter note) because people can take him at his word and...
17 comments
Read more